Max Ayala-Paviour

Chief sustainability officer:

"At lonewolfgang, we hold sustainability close to our hearts. After all, protecting the environment is the only way to keep making clothes.In response to the damage caused by the fashion industry on our precious environment, the team at lonewolfgang felt compelled to make change.

This year, we officially launched our Punkcycling initiative; a new take on up-cycling that combines sustainability and post-punk fashion.All garments produced by lonewolfgang are acquired through second hand sources, breathing new life into otherwise forgotten clothes.

By taking time to craft something bespoke and truly unique, the lifecycle of lonewolfgang garments increases exponentially. In doing so, we hope to create timeless pieces that stay in circulation as clothes were meant to since the very start.

This is our stance against fast fashion where we are committed to taking every measure to produce unforgettable clothing sustainably.Wear, tear, live forever."

- Max Ayala-Paviour